You’ll be scored based on the following key areas:
Tracking Accuracy & Data Integrity
Is your GA4 and GTM setup collecting accurate, reliable, and complete data?
If your tracking isn’t precise, your marketing performance and business decisions suffer due to incorrect or missing data.
GTM Setup & Workflow Efficiency
Is your Google Tag Manager (GTM) structured for performance, security, and easy management?
Poor GTM organization leads to duplicate tracking, slow site performance, and permission issues.
Business & Ecommerce Insights
Are your efforts resulting in a clear ROI for the business? High converting marketing is a combination of consistency across channels, testing & pivoting and follow up.
How it works
This scorecard was designed to be easy, yet effective in identifying areas of improvement with your marketing activites.
Answer yes/no questions
These questions help us to identify your key strengths and weaknesses for more accurate results.
Receive your results
Once you have finished, your answers are then pumped through an algorithm to produce your final score.
Action steps
Based on your score we will provide practical next steps for you to take to improve.
